So… there’s been a lot of hype throughout the Blogosphere and Micro-Blogosphere around the Skittles.com social media extravaganza. It’s a very brave move, but Skittles have pretty much hijacked their own .com domain and replaced it with a small widget that links to:
Friends: A Skittles fan page on Facebook
Chatter: A Twitter tracker that shows all [...]
Tag Archive > YouTube
Skittles anyone?
Google and Neuromarketing…
There are a few reports on the web, that Google are now analysing brainwaves as part of the metrics for YouTube advertising… better known as neuromarketing?
Apparently, with help from NeuroFocus, Google (and MediaVest) have done some research to assess and evaluate the impact of their newly released overlay ads on YouTube clips.
The results are very [...]
When times are tough… turn to SMO…
Not much I can add to this post on the NextBlog… it’s fairly obvious that when budgets get tighter we should all be moving our online marketing to less expensive models. The implied is to move from display advertising and PPC to Social Media optimisation…
But while these methods of communicating with customers and would-be customers [...]
YouTube… trying to make money…
In it’s never-ending quest to make-some-money’ through a successful and un-intrusive advertising strategy, YouTube raises the curtain on monetized, full-length shows… not long after they unveiled the Amazon and ITunes affiliate links, where users can purchase movies, shows or music… earning YouTube a small commission. I didn’t actually see this coming, and think it’s quite [...]
YouTube HotSpots…
You may recall, YouTube launched it’s YouTube insights … earlier this year. Well they’ve just launched an additional component of this analytics tool called HotSpots, which provides vital information about when users move off your YouTube clip….
Undoubtedly, this will help publishers edit, trim and focus their clips on the best scenes… but more importantly it’ll [...]
YouTube Monetization and Background advertising…
TechCrunch and SilliconAlley Insider are both reporting (here and here) that YouTube is about to launch homepage ads as a technique to generate some revenue and monetize, what in my view is the most popular web product on the internet.
A couple of interesting points..
- The claimed cost for a homepage ad is stated to be [...]
Monetizing YouTube Mobile
MarketingVox reports that YouTube (Google) is preparing to launch and test ads on YouTube Mobile. Interesting point is that Google seems to be using the mobile platform as it’s testbed as users should be more receptive to sitting through advertisement since they’re getting something for free.
I guess the question is.. if the advertisements make downloading [...]
YouTube: Live streaming not likely
According to Silicon Alley insider in this article, YouTube (erm… Google) has never considered a live video service. Mainly due to the impact on hardware and infrastructure costs. It seems Google just doesn’t see much value in Live streaming… at this point.
I suspect they’re still trying to find a monetizing model for YouTube to justify [...]
