Looks like Yahoo’s Ad Exchange platform RightMedia (RMX) is being targeted by a Harvard academic about some deceptive ads getting through it’s ad exchange.
New CEO Bartz must have a huge list of priorities on how to get Yahoo back on track… and I don’t imagine this will be very high on her list… but it’s [...]
Tag Archive > Yahoo
Deceptive Ads on Yahoo’s Right Media…?
Microsoft to buy YSM?
Just when we thought it was over… and Ballmer states that Microsoft had moved on… the TimesOnline reports that Microsoft is looking at a $20Billion deal with Yahoo. This time however, they’re not looking to buy the whole company… just the Yahoo Search Business.
As the Times states:
The proposal forms the centrepiece of a complex transaction [...]
Yahoo secures T-Mobile US Search deal…
Yahoo’s OneSearch is to power the Search platform on T-Mobile phones. It seems strange that in this particular period of Yahoo decline, that they are able to secure a Search deal such as this with T-Mobile. Especially considering Google’s recent deal with T-Mobile for the G1 Android phones (on which OneSearch will also be prevalent). [...]
Microsoft has ‘Moved On’ from the Yahoo re-buff…
So.. Jerry Yang stepped down last week, and there was a lot of speculation (including by myself) about the MicroHoo deal finally going through… especially with Icahn on the board.
However, things have changed now… for a start Yahoo’s share price has dropped significantly and after being re-buffed twice… it looks like Microsoft is not contemplating [...]
Yahoo looking for a new CEO…
Jerry Yang, the co-founder and current most recent Yahoo CEO will be stepping down today… needless, Yahoo will be looking for a new CEO. It’s also expected that the Yahoo share price will increase following it’s dismal performance (and virtual collapse) since the Microsoft offer was re-buffed.
Yang, still sits on the board of Directors for [...]
Online Ad Growth… faltering…
TechCrunch have just published some numbers to display how Online Ad growth has ground to a halt in the last quarter. Admittedly it’s only based on Google, Yahoo, MSN and AOL… but as TechCrunch states these 4 should serve as strong enough guide to how the rest of the industry is faring…
Up until recently, most [...]
Google pulls out of Yahoo deal…
Google has announced that they are pulling out from the joint advertising deal that would have provided Yahoo with much needed revenue, and Google with a way to block the Microsoft acquisition.
On their public policy blog Google provided these reasons:
However, after four months of review, including discussions of various possible changes to the agreement, it’s [...]
AOL absorbed into Yahoo?
Is AOL about to get collapsed into Yahoo’s business?
Since Yahoo’s share collapse over the last few months they have rejected several Microsoft offers, accepted integrating Google ads (but having problems getting it approved by anti-monopoly rulings) and are now entertaining the notion of merging and absorbing the AOL business into it’s own. Ironic how this [...]
Yahoo… opens up with YAP
In what seems to be a last and desperate push for survival, Yahoo announced the imminent release of the Yahoo Application Platform (YAP) for developers to design, program and structure apps around Yahoo’s broad services and content.
You don’t have to be a huge software development house to get your apps onto Yahoo!. YAP is a [...]
Yahoo… at it again? This time with AOL..
Looks like Yahoo and AOL are now talking about a possible merger…
Icahn (major Yahoo investor) still wants Yahoo to court Microsoft, and Yahoo and Google are still working out the intricacies of their deal for Google to supply sponsored ads to Yahoo (much to the distress of the online advertisers around the US – who [...]
