I thought this post by Eisenberg hit the nail on the head…
I’ve copy-pasted below some of the tips he lists on how to make the most out of Social Media Optimisation (SMO)… but I think the main point for me was that the strength and uniqueness of Social Media is that it’s not ‘media’ at [...]
Tag Archive > SMO
Social Media? or Social Platform?
When times are tough… turn to SMO…
Not much I can add to this post on the NextBlog… it’s fairly obvious that when budgets get tighter we should all be moving our online marketing to less expensive models. The implied is to move from display advertising and PPC to Social Media optimisation…
But while these methods of communicating with customers and would-be customers [...]
Outsourcing SMO…
I came across this interesting article about outsourcing some of the more manual and labor-intensive tasks of a Social Media outreach campaign. The Web Guild article refers to an increase in outsourcing such services to India… where companies are making more from Social Media than possibly the networks themselves.
I knew that some of these activities [...]
