OK, so this is not related to the web, but it’s technically inclined.
NTT Communications in Japan is testing a new way of measuring the impact of offline billboards. This will be done by hooking up a camera with recognition technology that will scan by-passers to sense the level of enthusiasm or interest in the ad [...]
Tag Archive > QR Codes
Tracking Offline Advertising…
QR Code scanning on Samsung phones…
I’ve been a fan of QR codes since 2004 after reading an article somewhere about how they’re used in Japan… and I believe it’s the most advanced way of bridging the gap between Offline and Online from a web marketing perspective.
QR codes (Quick Response Codes) or 2D codes, are two dimensional barcodes (as oppose the [...]
