Tag Archive > Long Tail

An inspirational tail…

This is the 2nd article from TheRegister about the unravelling of the Long Tail theory…
If you’re remotely interested in the Long Tail theory, then this is quite a cool read… although you should note it’s written in typical Reg’s cynical and sarcastic style…

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Not much Long Tail left to wag…

I wanted to share, this very strong article by TheRegister on the most comprehensive empirical study of digital music sales ever conducted… which sets out to negate the Long Tail theory.
The Long Tail, coined by Chris Anderson editor at WIRED magazine, is a term which I’m sure a lot of you have heard of and [...]

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Monetizing the ‘Free’…

I found this article on AdRants very inspiring… such a simple, fun and creative way of making money from a free offering. A dutch cafe offering free WiFi has named it’s WiFi hotspots/networks with some not-so-subtle guilt-laden messages to get free surfers to actually buy some coffee while they’re using the WiFi hotpot.
I don’t think [...]

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