I’ve never seen this type of PPC marketing before… not only are these advertisers bidding on each others trademarks or brand terms, they’re using the ads to hang out their washing and publicly battle things out.
This definitely goes well and beyond what’s commonly accepted as guerilla marketing. In fact I’d go as far as labeling [...]
Tag Archive > adwords
Adwords or war-of-words?
Wadja launches AdWords for SMS…
Wadja has just launched a service allowing contextual advertising on SMS messages. You can read more about it on TheRegister here. Ultimately, it works in the same way AdSense works whereby advertisers will be able to sponsor a specific word in outgoing SMS messages. This is the next step up from standard advertising in SMS [...]
Google’s SearchWiki and it’s impact on SEO?
I’m sure a lot of you have already read about Google’s launch of SearchWiki last week. Indeed many of you with Gmail or Google Accounts will have actually had a chance to play around with it yourself. It’s not the first Search Engine to do this, WikiaSearch has been doing it for a year or [...]
Google to display bottom-of-the-page ads?
SearchEngine land reports what seems to be Google testing displaying more ads on their page. It seems the slow growth of ad revenue at Google and the decrease in traffic beyond the first page, is forcing Google to consider displaying yet more ads on the page.
The article links to some screenshots and comments by Stephan [...]
