This article/post was written by the CEO of WorldNomads.com and emphasizes the fact that Social Media needs to be considered as a form of Social Engagement rather than a form of ‘Marketing’. It’s true that in 2008 many companies were looking to monetize the Social Networks such as Facebook and Bebo… but I can’t help thinking that this article is several months late. A lot of other online industries came to this realization a while back (ever since Facebooks ad platform failed to deliver), and it’s a little surprising that it has to be spelt out so obviously to the Travel Industry in this way.
Either way it’s an easy-to-read post that articulates the basics around getting the most out of Social Media (in it’s various forms)… here’s a quick excerpt…
“Social Media is a means by which companies can effectively ‘engage’ consumers and like minded businesses to position and give personal voice to your brand, develop and build new products and services, support CSR activities, energise your partner development activities as well as meet your commercial and marketing objectives.
You might be able to successfully ‘advertise’ but don’t only focus on this aspect of Social Media, you’ll be missing a sizable number of opportunities.”
It also links to a cool PDF about measuring consumer engagement…
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