There’s been a lot of talk during this economic turmoil about offline companies having to focus on moving more of their business online. It obviously depends on the industry, but there are some general obvious premises for this:
- Cheaper operating costs (if set up and automated correctly)
- Better tracking of marketing
- Better/easier interaction with the [...]
Archive > December 2008
Offline to Online… the big shift…
Google hit by Beijing fraudulent medical practices…
A couple of weeks ago, I wrote about a scandal that hit the Chinese Search Engine Baidu. The scandal related to non-certified medical institutions being able to advertise on Baidu, and the result was Baidu losing a ton of ad revenue (10-15%) and approx. 60% of it’s share price.
Well you’d think that as soon as [...]
If programming languages were religions…
I thought this comparison of religions to programming languages was cool. I’ve embedded an excerpt of the monolithic religions… I’ll leave you to enjoy the rest!
C would be Judaism – it’s old and restrictive, but most of the world is familiar with its laws and respects them. The catch is, you can’t convert into it [...]
Microsoft… taking on Google…
Following Dan’l Lewin’s subtle focus on Data at the LeWeb08 conference… it seems there’s a lot more data strategy coming from Microsoft. This article by TheRegister highlights Microsoft’s plans for a fourth-generation data-center, presumably to complement the Windows Azure cloud-computing platform… and more importantly to rival Google at what Google does best.
This seems to all [...]
Subpoenas 2.0… lawyers serving court papers on FaceBook…
OK… so I thought this was a bit much…
I’m not sure how any court, judge or even lawyer could justify considering this a formal legal act of serving court papers, subpoenas or anything else. Unfortunately, this sets a dangerous precedent.
It seems that constantly the lines between reality and the virtual world are blurring. Recently their [...]
Google Suggest… the latest revenue stream…
Recently Google Sponsored ads have begun appearing on Google Finance and Google Images… both sites/platforms/real-estate that did not previously show any ads. It’s clear that Google is looking to sustain it’s growth over this economic downturn by looking for new channels on which to promote ads.
By the looks of it, Google is now toying with [...]
Tracking Offline Advertising…
OK, so this is not related to the web, but it’s technically inclined.
NTT Communications in Japan is testing a new way of measuring the impact of offline billboards. This will be done by hooking up a camera with recognition technology that will scan by-passers to sense the level of enthusiasm or interest in the ad [...]
Group Decision-making…made easy
I thought this was cool…
Zapproved is a start-up application dedicated to making group decision making easier. This is a much needed service in companies that get themselves wrapped up in un-synchronised threads of emails… to make a joint decision or reach a consensus.
The way it works? Simple, every question or proposal is cut down to [...]
Cloud Computing… realistically..
While short, this article makes a pretty good point about possible misconceptions and an under-estimation as to what’s involved in moving any internal IT infrastructure to the Cloud. I thought it was quite interesting to share considering some of my previous posts about MS Azure, Amazon’s Web Services (S3 and EC2) and the Google Apps [...]
SkimLinks… the answer to affiliate marketing…
For those of you working in Affiliate Marketing… whether as a publisher or a merchant… I’m sure you have a few bug-bears about creating and managing affiliate links. Well a UK start-up has just launched SkimLinks to tackle that issue.
The company behind SkimBit, an app that allows users to compare products or services across several [...]
