Hiconomics

I thought this post by Eisenberg hit the nail on the head…

I’ve copy-pasted below some of the tips he lists on how to make the most out of Social Media Optimisation (SMO)… but I think the main point for me was that the strength and uniqueness of Social Media is that it’s not ‘media’ at all in the traditional sense, it’s a platform for interaction. So typically, making the most of it is not through clinical advertising on FaceBook, but by creating an avenue for customers to engage and interact with your brand.

My favorite example of how FaceBook should be leveraged is by the Student Travel company STA. Undoubtedly they have the perfect audience and product to harness social networking… and they do it well… using widgets to engage, encourage UGC and push out their services and travel deals.

Here’s the article by Eisenberg on Grokdotcom… or if you’re looking for just the tips:

• Be transparent. Share the good and the bad.
• Be yourself. People want to connect with real people, not with plastic packaged images.
• Don’t breach the social contract by doing nothing but selling your wares.
• Take interest in others and share valuable information, even if it doesn’t benefit you directly.
• Listen. You can learn a lot.
• Be patient. Let things grow organically.
• Viral campaigns can and do work, but they are the exception to the rule. (In other words, only the masses have the power to deem something viral).

If any of you have some good examples on how SMO is being accomplished successfully then I’d love to hear from you…

Trackback URL

Facebook, SMO