I came across a post on the NextWeb blog about Getty Images new Moodstream product. The tool encourages the user to set the tone and identify the mood by choosing from a series of options, and then presents images and video clips (accompanied by relevant music) that suit the chosen mood.
Here’s a quick snapshot of what it looked like when I chose a relatively happy, lively, contemporary, cool and serious.
Overall, the concept, features and result is pretty impressive. Moodstream is a tool I would encourage any media agency or marketing team to use when looking for some inspiration. With a bit more time and more user defined or tagged images this tool could end up being used in many brainstorm sessions around the world…
Here’s the post I read on NextWeb… and here is a close up of the Moodboard… where users can save and compile images/clips for later use…
No Comments on "Getty in the mood…"