Google has announced that they are pulling out from the joint advertising deal that would have provided Yahoo with much needed revenue, and Google with a way to block the Microsoft acquisition.
On their public policy blog Google provided these reasons:
However, after four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long term interests of Google or our users, so we have decided to end the agreement.
So now that Icahn is now on the Yahoo board… will Microsoft still end up buying Yahoo?
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