The other day I wrote about Kellogg applying open innovation tactics to harness the wisdom of crowds for new ideas, or as Kellogg put it… some Grrreat Ideas.
It appears that more household names and electronic firms are looking at crowd sourcing as open and user innovation models to harness and generate ideas for new products that will appeal to more people (considering it’s been designed and developed by these same people). Good to see a more collaborative approach… but I’m less enthused about the rewards returned back to the contributors.
Nevertheless, two projects have come about over the last couple of weeks:
- WePC is ASUS’s attempt at designing and producing the ultimate Notebook, Netbook and Gamer PC, by relying on consumers to ‘Dream It’. This crowd-sourcing model is best categorized as user innovation. Here is the announcement on Intel’s site…
- Sony Ericsson has also announced developer Content Awards whereby they’re calling for submissions to be made for innovative content, applications or services that are developed for the Sony Ericsson. This is the 2nd annual Content Awards and is similar to Google, Yahoo and Apple’s code or dev contests.
The open innovation blog has some interesting comments to make about whether this falls under user innovation or open innovation:
Classifying this depends to some degree on SE’s intentions. This could be considered ecosystem development — encouraging third party development. It would be open innovation both if these third parties are going to sell (or give away) their software, or if SE hopes to procure software to install on its phone. It would be user innovation if the producers of this technology are phone owners rather than companies that already produce mobile phone software and/or content.
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