I came across this interesting article about outsourcing some of the more manual and labor-intensive tasks of a Social Media outreach campaign. The Web Guild article refers to an increase in outsourcing such services to India… where companies are making more from Social Media than possibly the networks themselves.
I knew that some of these activities were outsourced to the highly educated and capable Indian Service workforce… but wasn’t really aware of the extent… according to Daya Baran:
Everything from simple comments on blog posts, to breaking sophisticated Google CAPTCHAs, Craigslist listings, Gmail invites, Yahoo personals, MySpace profiles, YouTube uploads, Facebook friends, and now I hear Twitter tweets are all being performed in India on behalf of social networking sites, blogs, photo sharing, video, and other social media and Web 2.0 sites that depend heavily on online advertising as a revenue source are using these services to boost traffic and users.
At a time when the US economy is at it’s weakest and companies from all industries are laying off or preparing to lay off staff… my guess is that this is going to increase rapidly. Freelance sites such as elance and guru are ideal for these type of bite-sized outsourcing projects… the risks are low and absorptive capacity does not play such a big factor… so why not?!
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