Bounce back…
Lots of speculation earlier in the week about the performance and price of Google shares… but after posting some higher-than-expected earnings the shares bounced back… have a look at this chart to see just how volatile the share price was toward the end of last week…
SearchEngine Land provide some good commentary on the state of earnings… one key issue is that Intl. revenues pipped US revenues for the first time… the article says this might be a sign of the weakening US economy, but I think it’s more likely to be reflective of the growth Google continue to see in the Intl. markets.
Revenue Squeeze…
Meanwhile, as I’ve referred to in several posts on this blog, Google is beginning to test several monetizing techniques on YouTube to ramp up it’s revenue. In addition, as per this article on TechCrunch they’re also trying to squeeze more revenue out of existing channels such as AdSense and particularly the dangerous and contradictory game of linking to Google Syndicate pages.
Tools to make more Revenue…
Google released the ‘Display Ad Builder‘, an automated process that allows advertisers to design their own display ads without needing a designer. Presumably, this is a way to speed up the process and removing any barriers smaller advertisers may have stumbled on due to a lack of design skills/resources… here’s a clip on how it works… not a bad tool.
No Comments on "Another week in the life of NASDAQ:GOOG…"