Got this cool clip from a friend working @ Hitwise.com…
I tend to agree with Gary (in a slightly less intense way)… a lot more companies are going to boost their online advertising and move their budgets from offline and print, to online… as the budget belts get tighter. It will definitely impact TV and print media in markets where they are dependent on advertising, but I don’t think we’re about to see the imminent death of that advertising medium yet.
The downside online though, is that a lot of the smaller businesses are going to be priced out of the marketplace as CPCs and CPMs get more expensive (with all the demand)… companies will start using the CPC and CPM model as a way of brand-building as oppose to just for direct conversions and ROI.
On a sidenote, I really like the Viddler video publishing engine, and the innovative way of people adding their comments on specific segments of the playback timeline. Very cool…
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