This article on TechDirt caught my eye this morning. Through an unusual partnership with Family Guy creator Seth McFarlane… Google have begun to distribute short YouTube clips… harnessing their vast content network. The act of pushing YouTube clips may serve very little use to anyone, content, publisher or advertiser… but as always with Google there’s likely to be a flipside. This is TechDirt’s analysis:
What may be a lot more interesting, however, is the idea that Google is recognizing it has a huge network of partner sites, who are potentially content distribution partners, rather than simply ad inventory. As Google tries to morph itself away from being the one-trick (search ads) pony, that huge network of content sites both big and small (including us at Techdirt) starts to look like an impressive asset. The real question, though, is whether or not Google can either come up with the content or a platform for producing content that would build value by being distributing across this network. It’s not clear if Google has fully realized this yet, or is simply (as may be the case) looking for more ad inventory. But there’s something potentially much bigger if Google can also start providing useful related content to many publishers out there.
I’ve tried to think of actual content that could be useful to push through this type of distribution… and one of the examples I could think of was TripAdvisor pushing hotel vlogs or reviews to sites contextually through the Google network. Does anyone have any other ideas?
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