When it comes to bidding for keywords on Google Adwords, Yahoo Search Marketing (YSM) and MSN Live (amongst other niche-specific search engines)…. there are several approaches and strategies companies can take… but it ultimately depends on how you view PPC.
- Smaller companies who view PPC as a form of isolated direct marketing with a direct [...]
Archive > September 2008
PPC Bidding strategies…
Flash… not ‘open’ enough…
This is an interesting article by TheRegister… looking at the issue of Adobe’s Flash platform not being Open enough for Google to use (on anything aside from YouTube). Adobe’s Director of standards and open source, McAllister discusses various issues with moving Adobe Flash completely onto Open Source.
One worry he has seems to be an issue [...]
Getting Creative with RFID…
In an attempt to connect absolutely everything… the company behind the Nabaztag rabbit… Violet are launching a new product, Mir:ror. It’s basically an RFID reader that connects to your PC via USB. It comes with a number of ‘zstamps’ which are small stamp-like adhesives with implanted RFID tags.
RFID technology is by no means new, but [...]
Last week’s activity from Google…
In another set of PR and blogosphere coups… Google has grabbed the headlines again this week. In fact it seems that a new Google product or service is referred to in at least 50% of all the techblogs posts… that I read. So rather than turn Hiconomics into another Google blog, I thought I’d try [...]
Saudi Arabia’s SuperComputer ambitions…
Interesting piece of news about Saudi Arabia’s aspirations to build a super-computer for it’s new research center.
It’s not often we hear about IT or Tech projects of this scale from the Middle East.
We Think… therefore We Are
As part of my PhD research into Open Innovation, I’m always interested in anything that covers collaboration, collaborative creativity and crowd-sourcing. This simple clip was commissioned by Charles Leadbeater, the author of We-Think.
At a recent picnic conference, Charles raised 5 points to ’stimulate creativity through growth’:
Diversity is king, participants need to think differently and have [...]
QR Code scanning on Samsung phones…
I’ve been a fan of QR codes since 2004 after reading an article somewhere about how they’re used in Japan… and I believe it’s the most advanced way of bridging the gap between Offline and Online from a web marketing perspective.
QR codes (Quick Response Codes) or 2D codes, are two dimensional barcodes (as oppose the [...]
Yotify… scouting for your information…
Lauded by TechCrunch as “Google Alerts on Steroids”… Yotify launched in beta a couple of days ago…
As a tool it’s very cool.. the interface works very intuitively and packs in a lot of AJAX and Flash. It allows you to target the sites you want to get the information from, and specify topics and keywords. [...]
App developers choice.. iPhone or Android?
This article by WebMonkey provides a quick explanation (with some strong points) about which platform and SDK Toolkit will be seen as more favorable by developers building Apps for the iPhone or Android.
It presents an interesting perspective on the competition between the two phones… as the number of Apps available on each platform should in [...]
2009… EU year of Innovation
I found this PR from the European Commission quite interesting…
Following on from my earlier post about Innovation problems in the US, UK and EU… this is quite timely. It will be quite interesting to see how this pans out (not just for my curiosity but also for my PhD research…). What’s worth noting is that:
No [...]
