SearchEngine land reports what seems to be Google testing displaying more ads on their page. It seems the slow growth of ad revenue at Google and the decrease in traffic beyond the first page, is forcing Google to consider displaying yet more ads on the page.
The article links to some screenshots and comments by Stephan Kopp…. which look very similar to how Yahoo and MSN used to display overture ads (3 at the top and another 3 at the bottom – remember that?).
This move seems to correspond quite nicely with a recent change introduced by Google that allows users of AdWords to set their bids to appear on the 1st page….
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