Happy New Year to all. I hope 2010 will be a year of Peace, Health and Happiness for all of us.
2009 was a bit of a turning point for me… I think I came to the realisation around August last year, that I wasn’t adding much value to the blogosphere and was just regurgitating stuff everyone else was reading.
I decided instead to start focusing on 3 or 4 initiatives that I’m hoping will bear fruit over the next 2 years. Here’s a list of them… feel free to take a look:
- Establishing Close2Edge:
I now have a formal business under which I manage all my side projects… called Close2Edge. Born out of nostalgia and a desire to improve the state of the web in Syria… my wife and I have set up Close2Edge specifically with that intention in mind. How are we going to do this? Well it’s still very early days, but we have already started with some basic steps.
- Moving away from the superficial content sites in Syria we have established 2 practical and useful websites directly (see below): SyrianTenders (B2B) and ChamList (B2C)
- I have also started mentoring and coaching some great people behind a couple of web ventures in Syria. It is extremely exciting to see the desire and potential and I am really enjoying the challenges of leading and guiding them. The main focus has been on identifying an overall strategy for their venture and putting together a valid and credible business plan.
- We are slowly moving towards helping small companies get to grips with the concept of Online Marketing with specific focus on Adwords and PPC models.
- SyrianTenders:
This project is in partnership with our friends at KZResults. I was asked to join the initiative early on in the brainstorming process, and became quite intrigued by the potential… so jumped in. Together myself and 2 partners have put together what we’re proud to be calling the first site of it’s kind in Syria. The site aims to empower and help the business community by aggregating and listing all the Business projects that are put up for auction or tender. Subscribers to the service will be able to select categories that interest them as vendors and receive daily email or SMS digests alerting them to new tenders. We’ve got several 100 subscibers in Syria alone and will start with some low level PR in the middle east imminently. It is very early days in our product roadmap, but we are proud of what we’ve done so far.
- ChamList:
This site is the Syrian version of CraigsList (US) or GumTree (UK) and aims to provide users with a free service to post their classifieds and listings. Since this is primarily a site that relies on User Generated Content, it is likely to take some time before taking off and reaching a tipping point. This is not the only site of this kind in Syria, but it does have some features that are not present with the competition and so I hope that ultimately usability will speak for itself.
- SyriaConnect:
This project is still under-wraps… I will reveal more in a separate blog post.
Aside from Syria-dedicated projects… I also co-founded the AsiaOnlineMarketing blog with a great friend of mine in Singapore. The blog covers various online, web and mobile activity in the APAC region.
So… as you can see… it was a very busy 2009 and I’m looking forward to an even busier 2010!
Happy New Year to everyone!


